A Digital Solution for Farm to Fork Traceability

Krishi Pragati Foundation, a non-profit organization located in Maharashtra, specializes in fresh agri produce supply chain and helps to bridge the gap between farmers and consumers. It uses SourceTrace’s geospatially enabled software for bringing transparency to a digital agriculture supply chain. SourceTrace is a SaaS (Software as a Service) company that provides data-driven digital innovations that make agriculture sustainable, supply chains efficient and food systems traceable.

Agri-supply chain is the movement of agricultural commodities from the farm through rural and urban markets to reach the doorsteps of the end consumer. In India, it is reported, that approximately 60 percent of the quality of fresh produce is lost in this journey. The constraints in the agri-supply chain are many: lack of timely delivery, lack of uniform grading of harvested produce, improper packaging, multiple intermediaries, lack of transparency and traceability, poor market infrastructure, and improper pricing.

However, today, data-driven and integrated agri-supply chains can enable lower costs, increase product availability, extend resources, accelerate time to market, and help retain customers. Digitization of supply chain means that companies have greater data gathering, reporting and analytics capabilities.

SourceTrace provides digital inputs for agriculture, helping in the development of sustainable supply chains and bringing efficiency, transparency and traceability to them. SourceTrace’s food traceability system, DATAGREEN, is a supply chain management software that delivers precision tracking of the components of the supply chain from farm to retail, thus helping plan harvest schedules in order to meet demand. Through touchpoints across every stage, from farm to retail, DATAGREEN allows for the tracing of produce to its origin, with details of farmer, farm location, and date and time of harvest. In addition, it provides complete visibility into logistics, storage conditions, etc., using geospatial and emerging technologies like blockchain and smartphones.

In 2016 this software was used by Krishi Pragati Foundation to help bridge the gap between farmer and consumer by establishing direct market linkages for farmers without any intermediaries.

Working of QR Code | Courtesy: SourceTrace
Technologies in DATAGREEN software | Courtesy: SourceTrace

The Challenges

Krishi Pragati Foundation needed information on yield estimates, customer demand, availability of produce, and much more. In addition, it was looking to streamline single point farmer information and traceability of the produce. All of these issues were addressed with the non-profit opting for SourceTrace’s DATAGREEN software.

Impact Objective:

Adoption of Technology

Once the DATAGREEN software was installed in 2016, the Krishi Pragati Foundation began capturing field data using smartphones. The data was collected and sent to the web server app to get real time reports on farmers’ profiles, procurement, details of products, quality of the produce, and information on the buyers. Customer demand for product traceability was satisfied by generating a ‘QR code’ that appears as a sticker on the packages. A customer interested in tracing the source of the produce can simply scan the code and get the required information. This is advantageous for all the players in the the supply chain – growers, processors, distributors, suppliers, retailers, and regulators. The QR code also creates an “immutable record of transaction” and also empowers the whole supply chain to be more responsive to any fraud threats or food safety disasters.

Image credit: SourceTrace

Value Proposition

Krishi Pragati Foundation was the first organization in India to use DATAGREEN (there are 140 now). It benefitted the non-government organization in various ways – by providing traceability from farm to fork, estimates of production for planning and marketing purposes, etc. Data retention and security were another key benefit. Digitization of the supply chain using geo-location resulted in fewer expenses, improved supplier relationships, heightened security, and lighter agriculture impact on the environment.


  • Trust and Transparency between farmers and customers.
  • Streamlining of supply chain to minimise losses
  • Proven safety and purity of produce
  • Ensuring better internal quality monitoring
  • Minimising returns/reputation risks with quality control and traceability.

More Prime Read