How Location Technology Helps Real Madrid Improve Team Performance
Spanish football giant Real Madrid is one of the richest and most popular football clubs in the world. The Club boasts a record 13 European…
AT&T Uses Location Analytics to Protect Its Telecom Infrastructure from Climate Events
AT&T is using data science and location technology to assess the impact of climate change on its cell towers, base stations, and other physical infrastructure…
Walmart Uses Location-Based Technologies to Improve In-Store Navigation for Shoppers
The American multinational retail corporation is making in-store shopping quick and easy for its customers with the help of location-based technologies…
L’Oréal Boosts Cosmetics Sales with Location-Based AR and AI Technologies
L’Oréal engages its consumers with immersive brand experience using Augmented Reality (AR) and Artificial Intelligence (AI) to drive product sampling and sales…
How Location Intelligence Drives Growth at foodpanda
Location intelligence plays a pivotal role in foodpanda’s mission to bring the best of choice, convenience and affordability to its customers…
BHP Uses Digital Technologies to Increase Mine Safety
IoT sensors, wearables, drones, and automation are helping BHP make its mines safer while improving operational efficiencies…
Innovations at DHL to Maximize Supply Chain Efficiency
DHL uses technology to offer customers end-to-end supply chain visibility, especially during the COVID crisis…
How Geo-fencing Helps BMW Promote Electric Driving
The BMW eDrive Zones digital service uses geo-fencing technology, allowing vehicles to automatically switch to electric drive…
IKEA Uses Geo-location Technology to Drive Footfalls to its Stores
IKEA stores are usually located outside of city centers because of the furniture giant’s ‘big box’ retail style. Geo-location technology…
How Burger King Stole Customers from McDonald’s Using Creative Geo-targeting
Burger King has fewer outlets than its arch rival McDonald’s but it is using a creative marketing campaign to keep the competition on its toes...